When your history includes the monicker of being ‘the clothing label started by Liam Gallagher’, you have a lot to live up to! But as with everything in life, things move and change, Pretty Green recognised this and together we set off on our journey to discover who the Pretty Green shopper of now is.
Taking an approach that was as detailed as their clothing, we carried out extensive brand research. Utilising people on the ground at key locations coupled with a multitude of online methods, we were able to profile our ‘Pretty Greeners’ and develop a new, forward looking brand strategy.
With a new brand tone of voice, strategic approach and style, designed to engage, motivate and retain existing customers, whilst creating a framework for the future. We helped Pretty Green find their voice once more.