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Every day many people in the UK suffer from a dry-feeling in their eyes, yet very few of them actually treat the symptoms with effective relief. 

In partnership with the blink® we set out to discover what coping mechanisms people actually employed, whilst applauding their efforts, we replayed these moments to the audience with the aim of demonstrating that there is a better way!

Together we created a fresh new awareness campaign made for digital and social, driving to a new interactive landing environment on the Boots website plus supporting POS materials instore.


How ACUVUE® made something more out of contact lenses
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