Athletics as a sport competes for attention with other global giants, like football. Why not learn a few lessons from the competition in order to draw attention to the most important events in the athletics calendar? That’s where Fantasy Athletics comes in, a way for users all over the world to engage with the spectacle of World Athletics and keep up with the results that matter.
We worked together with World Athletics to develop and imagine the feel of Fantasy Athletics, creating an exciting experience that’s helped tens of thousands of fans connect with the athletes they now love.
The launch of the app was supported by a suite of communication assets across digital media, with the unique campaign look we conceptualised for the brand.