At Sayhello, we’re very proud to have worked with World Athletics to create a new identity for their new initiative – Athletics @home.

From workout tutorials and highlights to quizzes and activities for kids, Athletics @home is a programme of activities designed to entertain and inspire every generation.

The goal was to create a fun and engaging identity with the flexibility to work across a broad spectrum of content. Originally designed to change how people access and interact with the the world of athletics, it can now play a role in supporting people through the current period of home isolation.