When you’re as massive as the governing body for athletics worldwide, staying in touch with all your fans, subscribers, athletes, coaches and managers across the world becomes a creative endeavour. Putting our experience with digital conversion at the service of World Athletics, we built their new eDM model, launching breaking news, updates, results and great sports stories into a user database that’s 150,000 users strong. 

Featuring a bold aesthetic we developed for the brand, it’s a sports magazine for the greatest sport of all, one we dubbed The Inside Track.