2 identities, 1 arcade, 1 circus, 20 locations, 6 signage points, 106 meters of vinyl with 2 months to do it in.

Places for London invested around £1.5m into transforming Victoria Arcade, and came to Sayhello with an opportunity to refresh all signage in Victoria Circus, London.

The brief was to create a vibrant identity, with strong messaging that would refresh the surrounding area. The creative was to advertise to both potential new tenants as well as local residents, tourists, commuters or nearby workers.