The Tailors Arms - Brand Development
Previously known as The Wilford Green, a once loved pub In the heart of Wilford, Nottingham, this was local favourite that had lost it's touch. It's name no longer held it's once good reputation and the branding, interior and were dated. We were challenged with bringing the pub back to life - from selecting a new name, designing the look and feel of the brand to designing a mobile-optimised and visually engaging website to show off everything it has to offer.
The name gives a nod to the local heritage (Nottingham was once the heart of the world's lace industry), whilst conveying the sense of of detail and craftsmanship that goes into their locally sourced food. The logo features a delicate tailors needle, whilst a mix of bold and handwritten fonts gives a modern yet friendly feel. Over on the website we created an engaging user experience, with images key to the design to communicate the quality of The Tailors Arms culinary offering.